Being Creative And Business Centric (The Yin and the Yang)
By: John Vinson
Yin and Yang comes to mind when thinking of what it takes to make a successful website. Most people in the world are either left brained or right brained, meaning creative vs. intellect (or in this case a business sense) . Unfortunately for free lance web designers , it takes both sides of the spectrum to be successful.
The trick is finding the great medium between a creative look and the simplicity that will bring users back once they visit your site. Publicis-MK.com is a great example of when the creative flow of the website gets in the way of practical use. The site uses a wonderfully color rich background and a couple of cool Flash menus. For the average person that surfs the internet, their concentration usually lasts around 1-3 seconds. So when visiting Publicis-MK.com, if they can’t find what they want in 1-3 seconds they are moving on.
Simple Website Creations.com is a site that has the exact opposite problem of Publicis-MK.com. Here they are advertising website creation, and yet there just seems to be nothing to make the site stand out. Granted they advertise simple website design; there is still nothing that really that makes their site stand above other design sites.
Five Cent Stand.com is a prime example of the coming together of the Yin and the Yang. Five Cent Stand has an older, grungy look that fits well with the content they are advertising. The site is simplistic in the sense that everything is out there for the user to see. There are no hidden menus and no having to scroll over images to get where they need to go.
