‘Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.”

- Tim Berners-Lee

Trying to define “Web 2.0″ can be a lofty task. Mostly, because depending on the person you ask, you’re going to get a different definition. Heck, even I don’t have a complete definition to provide.

The reason that Web 2.0 is hard to pin down, is that there are so many things that encompass its’ spirit. The idea behind Web 2.0 is that the internet is becoming more of a platform for the public to shape the information provided on the World Wide Web (WWW). The best examples of Web 2.0 are blogs, wiki pages, social networks, and web-based communities.

When your tackling your next web based project, keep the idea of Web 2.0 in your mind. If you want people to come to your site, and stay, what better way then get them involved in what your site is all about.

If you create a site based around the Floral Business, add a forum, or a blog where people add comments to your projects.

The internet is becoming more about empowering the importance of an individual. “In real life” a person’s opinion is very hard to be voiced, and heard by a group of people. But if you’re able to provide a means for them to have a voice, then needless to say they’ll be returning. Hopefully with a few more friends as well.