Keep It New, Keep It Fresh
By: John Vinson
If you want to have people keep visiting your site, you’ll want to make sure it’s continually updated. If people think your website has become stagnant, there’s a good chance they’ll stop visiting. Most people visit sites to see if things have changed, if there is no change they’ll move on.
Conducting a redesign once every year is a good rule to follow. The reason for this is new code, or technology could come along that greatly improves your site. It could either be because of performance or design.
What you really want to keep up with is content. People might appreciate a good redesign, but what they really want to see is new content to read and comment on.
Other tips you can remember is to use new functions and element for your site. Create something interesting using javascript or CGI. You can use some scripts to track visitors and personalize their visit the next time they return.
Whatever the strategy, you want to keep things fresh. It keeps things not only interesting for your visitors, but yourself as well.
