When it comes to the design aspect of your site, it all starts with a good logo. If you’ve tackled SEO, then it’s time to make sure that people come back to your site once they’ve found it. The first step in retaining viewership is making sure your site looks professional. Again, it all starts with a standout logo. Here are a few examples of good logos, along with the bad.

I believe that FedEx’s logo is the perfect example of keeping it simple yet being creative. If you hadn’t noticed, Fedex is taking a shot at your sub-conscience. Between the E, and X is an arrow which pretty much describes what FedEx is in the most abstract way. If you’re company is more business related, then look to something like this for inspiration.

Another strategy that could greatly help your site, is creating a logo and having your company name rest beside. The greatest thing about this strategy, is that when people here your name, their mind will almost immediately think of the logo associated with the name. You see this with companies a lot. When you hear McDonalds, almost instantly the golden arches pop in the head.