For a lot of people, website design is a hit-or-miss affair. Internet marketers would agree with this idea. The only way to get better results is to have a split-testing of a website. Split testing is a method where two designs or more, are pitted against one another, running at the same time, and then the audience reaction is measured.
This is more easily done with websites, and may be the only way to test one design over another. Real world results are achieved with the use of actionable objects on the web page. If one design gets more clicks than another, then the website owner considers it as a win.
Web developers understand that the website has to be continually updated and tested. There are particular wordings which might dampen interest in the website. Website layout is another thing that has to be tested. Different layouts yield different results. The aim of a website is to have a customer who does not leave. The site owner wants the customer to buy something and keep coming back. These considerations are always part of the design process.
Testing does not only require different web pages. There also needs to be a metric to determine if one is better than another. On the Internet, the best looking websites do not necessarily deliver the best results. One reason for this is that the websites have a large number of graphics. Large graphics lead to long loading times. If a website takes too long to load, the customer could just find a website which is faster.
For the web developer, there are ways to run split tests. There are automated tools that choose between website versions. This means that the code itself does not have to be changed. Developers can just plug in the different versions of the page and the tester will field web requests randomly divided between both versions.
A game changer for web developers is the need to have responsive website designs. Smartphones and other mobile devices have overtaken desktops and laptops as the device of choice for accessing the Internet. This has created a change in the way websites are now designed. A web page should be able to render in a readable way, on both a desktop and in smaller mobile devices. Responsive design allows this to happen. You only need to design and code once, and the page will render correctly for any device. Having a code which allows different layouts on different devices is a time saver. It also means that the page itself should be tested for different layouts on different devices.
Speaking of responsive web designs, you can ask Web design Oxford to help you make them happen. You already have a lot on your plate. Let them handle it for you so you can focus on other aspects of your business.
Image via freedigitalphotos.net (Stuart Miles)