If you are a business owner, you know that getting a potential customer to download your company’s mobile app can be difficult. You want to make sure that after you get them as a subscriber, you keep them as a subscriber. Not only does that mean your business is offering them something they find valuable, but you can further increase the worth of their patronage by using a mobile app analytics tool to learn how to get more customers like them. Here’s a look at some of the magic ingredients to making your mobile app appeal to customers the first time they visit.
Know Who to Target
Before you get too far into the app-building process, you must take the time to identify your target audience. If the service or product you offer isn’t highlighted on the app in a way that appeals to your core customer base, you are not going to attract or retain the ideal clients. Likely, not everyone on the planet is interested in what you offer, so be certain to build the app around what is going to resonate most and collect data to support your theories on consumer behavior. If you’re not sure how to go about this there are resources available to you.
Make It Look Good
Once you’ve defined your main demographic, make sure your app design will catch their eye. Not only should the information they want be front and center, it should be formatted and designed to make it memorable. The app’s function must be quick and simple, and it’s absolutely critical that any information offered is completely accurate. Navigation should be intuitive and the buttons and typefaces should be scaled to readability. Remember, if you don’t give them what they want, they’ll look elsewhere.
Solve a Problem
Mobile apps have many functions; for example, they can help you find a coffee shop nearby or provide reviews on the best parks in the city for out-of-towners. If your app is reliable in finding a solution for a specific problem the very first time they use it, subscribers are more likely to return in the future. Not only that, they are more likely to invite friends to download your app. Find your niche, make your app vital and then knock it out of the park by giving first-time visitors the solutions they need.
Offer Them a Chance to Personalize
Another way to retain app subscribers is to offer them a chance to make the app their own quickly and easily on their first use. Invite them to add a profile photo or enter a user name and connect with other people on your app. With that type of connection they underscore the idea that the app is a resource they can tap into at any time and their information already lives there.
Easy Does It
Making your app easy to use is perhaps the simplest way to dazzle new users on their first visit. Offering straight-forward navigation, accurate information and simple payment options all are crucial ways to attract loyal subscribers.
Adding a mobile app to your business’s repertoire is great way to add to your customer base. With a specific strategy in place for wowing users from the get-go, you’ll soon be able to reap the monetary and informational benefits of this resource.