A website is a valuable tool to have. But many people after building a website still wonder what next. You need to study how to manage it effectively to get the best out of it. Here is expert advice on how you can manage your website.
Content is vital. If your website contains useful information, your results in the search rankings will improve. Every successful website must contain relevant content.
2. Keep it updated
It is great to have lots of content. But, if the content is many years old and outdated, your site looks unloved. You must know that search engines keep track of how often the information on your pages gets updated.
3. No tricks
You can’t trick the search engines. Many SEO companies promise to give you success using tips and tricks. The truth is search engine designers invest millions of dollars to ensure you can’t trick your way to the top of the search engine results. Using trickery, backdoors, and special tactics simply won’t work. There is no way around this.
4. Give your pages and website a good structure
Both visitors and search engines prefer a well-structured website. Thus, ensure you split your website into sensible sections. Give the pages relevant names and use HTML properly. Use H1 and H2 tags, and split the text into numbered and bulleted lists. Also, avoid a wall of text; use spaces between paragraphs. Your site also needs an e-commerce system that is easy to navigate. If you don’t have one, speak to an ecommerce website builder such as Web.com to have it created for you.
Use good addresses. A page such as yourdomain.com/page1.html won’t rank highly in the search engine results as yourdomain.com/internet-marketing. Proper addresses tend to get better scores against the included keywords.
Inward and outward links are vital to your website users and search engine rankings. Thus, make your links relevant and embed them in the related pages. Doing this is more useful and effective than pages full of mixed links. You cannot control the way other people link to your pages, but you can request for links from relevant websites (such as local business directories, trade associations, suppliers, Yellow Pages, Bing Places, clients, business partners, Google Places, etc.).
It is crucial that your website looks professional. However, once people have looked at it for a few minutes, they easily forget their first impressions, and they get more concerned with other style issues such as the ease of navigation, overall content layout, and how easy it is to read. When looking at style and presentation, normal rules apply. Thus, make your text easy to read, and use suitable colors and good-looking images. Avoid CAPITALIZED TEXT as people tend to read the shape of the words rather than individual letters. Remember, it is rude to SHOUT.
It is vital to invest in professional photography because this gives a greater impression than photos that are poorly composed. Also, optimize any pictures that are to be used on your website; meaning, balance the quality with the file size. Using too high picture qualities means large files that cause your site to load slowly. But if the quality is too low, the page will load faster but they won’t look good enough.
Managing your website is important because it is a tool for communication with your customers and potential clients. Thus, you need to adhere to the above advice to manage it well.